Anger is a personification of yama (the demigod of death); thirst is like the hellish river vaitarani; knowledge is like a kamadhenu (the cow of plenty); and contentment is like nandanavana (the garden of indra).
When a positive exchange between a brand and customers becomes quantifiable metrics, it encourages brand to provide better service, customer service to do a better job, and consumers to actively show their gratitude.
