It's a fun way for the public to feel personally invested in the mission, we're happy to have them along for the ride.

Situational unawareness in the private marketplace or on the battlefield will cost you your livelihood or your life. In the Age of Obama, however, such willful ignorance is a job prerequisite. The less you know the better.

I want to be part of the resurgence of things that are tangible, beautiful and soulful, rather than just give in to the digital age. But when I talk to people about this they just say, 'Yeah, I know what you mean,' and stare at their mobiles.

With the song 'This Christmas' I wanted to do something that was kind of different. I mean, Donny Hathaway is an amazing artist. So I wanted to bring my flavor to the song so when people over the age of 45 or 50 hear it they'll be like 'OK, he did his thing with that record.' It's like I can appeal to everybody and not just a younger demographic.