The film-watching crowd are mainly youngsters who see fashion on TV, in Hindi films, and in magazines.

I was well motivated. What I wanted to do was work for myself. I had twenty two jobs before I started my business at the age of twenty three and I didn't want one more boss telling me what to do. So I was motivated simply because I didn't want a boss.

I think the most exciting thing is that you expect people our age to know the music, but actually a lot of kids know the music, and if anything is left, we have left really good music, and that's the important part, not the mop-tops or whatever.