I feel like, as an industry, we've gotten too dependent on source material originated in other mediums.

I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive.

Will Smith is the biggest movie star I've ever met, and he couldn't be more gracious.

Whatever the right hand findeth to do, the left hand carries a watch on its wrist to show how long it takes to do it.

You'd be surprised how much it costs to look this cheap!