I have observed that money left without special guidance is sometimes used well and sometimes not.
I think that we must find some way to get more common sense, more rationality, in our decisions and less emotion.
You appear to have a good project... We wish you well in this endeavor.
Marketing is too important to be left to the marketing department.
Take risks. Ask big questions. Don't be afraid to make mistakes; if you don't make mistakes, you're not reaching far enough.