I never make a movie for awards consideration. I will use the hope of getting an Academy Award a) to honor the people who work so hard and also b) it's the greatest Good Housekeeping seal in the world. It's the greatest brand. It's as good as Louis Vuitton and Dior in the world of moviemaking. It's the Super Bowl.
We've been able to access deals that under our former relationship with Disney - with tax advantages and strategic partners - that we just weren't able to do.
When we talk about Oscars, it's almost as a symbol of excellence, and the American public and the worldwide public accept that symbol. So, a movie like 'The Artist' that costs $14 million, has to go out and compete with movies that cost $140 million. How does David deal with Goliath?