When I became CEO, Puma was bankrupt on paper.
We're trying to find a tourism model that allows communities to thrive while business prospers.
We should eat less meat - all of us - and we should use less leather. I mean, that's reality.
We should bring in an environmental attitude, and I think luxury should automatically be about sustainability and quality.
We need to engage rather than educate people.
We have to find alternative ways of producing our raw materials without asking nature to do it for us.
We believe that African football is among the best in the world and very much characterized the Puma brand mentality, which is to win.
We all know that cattle and beef are among the biggest contributors to carbon emissions.
Walking out into the bush still feels the same as when I first came to Kenya in 1989, on the day the Berlin Wall came down.
Unless the local community signs up, wildlife won't survive. And without wildlife, no one will visit.
The problem is you can't wear your old shoes too often because people say, 'You're still wearing that shoe?'
The B Team can catalyse initiatives.
Sustainability is no longer about doing less harm. It's about doing more good.
Some of the greatest stars in the history of football have been under contract with Puma.
Resources are being destroyed, and if you don't have resources, you can't do business.
If you look at the state of our planet, the next generations won't be around if we consider sustainability as a gimmick.
In the long term, Greece is an important market for us.
It may sound crazy, but maybe there's an economic way of producing a leather-like product in the laboratory.
It's shocking to think about how little the travel industry cares about sustainability - and it's the basis of their business!
Let's recreate the equivalent of the Met Ball in Europe and, rather than for the museum, give the money to environmental causes.
Looking at Mount Kenya in the morning is a holistic experience. I go back at least once a year.
Puma is a brand deeply rooted in sporting lifestyle.
