In flush times, a rising tide of consumption can compensate for less than optimal branding, positioning, pricing or segmentation.
When you have a CEO who is an ex-CMO, that is going to put the marketing tool kit front and center.
There are distinct categories of consumers, each of which needs to be addressed in a different way.
You certainly don't want to market the president as if he or she were a box of breakfast cereal.
China is a very brand-intensive society. The reason that brands are so very important is that they are a way to signal social status.
You have to be willing to totally immerse yourself in China in order to have in-depth exposure to China.
When times are good, there is budget available for increased research on secondary products or customers.
The only thing you need to set up a business school is a warm body and a piece of chalk.
The skills associated with knowledge creation are totally different from the skills associated with production.
In flush times, a rising tide of consumption can compensate for less than optimal branding, positioning, pricing or segmentation.
When you have a CEO who is an ex-CMO, that is going to put the marketing tool kit front and center.
It's impossible for any institution to compete unless you can afford world class faculty.
What you don't do is contacting someone you haven't reached out for 10 years and asking for money.
When times are good, there is budget available for increased research on secondary products or customers.
You certainly don't want to market the president as if he or she were a box of breakfast cereal.
Younger people obviously are more likely to openly express their political affiliations in terms of gear.