YouTube didn't really start to hit its stride until 2006.
You must, as an entrepreneur - if that's your position - be doing things that really move the needle.
You know what the best thing about morning ski trips are? McDonald's!
You don't have to raise millions of dollars to be successful, you just have to work on something you are passionate about.
When I was 22, I realised I wanted to be an inventor.
What makes 4K so interesting is it captures lifelike cinema-quality video.
Viral word-of-mouth marketing for GoPro is massive. Video is really the conduit.
Things that burn very brightly, we wonder how long they can keep burning.
The smartphone killed the traditional camera industry because it subsumed all the functions of a traditional camera.
The best way to fire somebody is to compassionately fire them.
Surfing is such an incredible experience with a huge ego element.
Smartphones are always in your pocket. They're about reactive capture.
People use GoPros to capture the experiences they are passionate about.
People don't go buy GoPro for the thing; they buy it for what the thing does.
People are watching GoPro content not to decide whether they should buy it or not - they're watching it for the entertainment.
I decided that I want to live in a big world. And since then, any time I'm confronted with a challenging situation, I go for it.
Automobiles are dangerous as all get-out.
I don't want to wake up and see my kids going off to college and wonder what happened.
Keeping people fired up starts with having a really clear vision for what the company is aiming to do.
Disney produces fabulous movies around certain characters, and then they commercialize that engagement through toys, books, cruises.
Fear drives you a lot harder than success does.
On the road and traveling - that's when people are at their most creative.
I wore a GoPro camera on my head for all three of my boys.
GoPro lets people take other people along for the ride with them.
No surfer wants to be the photographer, especially when the waves are good.
I get pretty focused when I start working on something. And I drink a lot of water, way more than most people.
