That's the Apple I want - I want an Apple that's bold and taking risks and being aggressive.
Any aluminum product may scratch or chip with use, exposing its natural silver color. That is normal.
We would like to reach windows users, many will find it is the ultimate pc replacement.
We have sold over 200 million ipads with a 9.7-inch display size.
You may not know this, but the majority of people who come to an ipad pro are coming from a windows pc.
This is the most advanced ipad we have made by a longshot.
Sooner or later, the headphone jack is going away. There are just too many reasons aligned against it sticking around any longer.
With iphone 11 pro, you now get up to four hours longer in your day.
These are still photos. They're not videos…we extend the capture moment.
There were many things that led to the iPhone at Apple. We were searching for what to do after iPod that would make sense.
It is faster than 80 percent of the portable pcs that have shipped in the last 12 months.
There were so many things of value in the original Mac that it is still recognizable.
There are times when we have to add resources to Apple, grow talent to do something that we weren't able to do before.
Our approach at Apple has always been to make products we're proud to own and use ourselves.
Android is often given as a free replacement for a feature phone, and the experience isn't as good as an iPhone.
We try to find better solutions - our customers have given us a lot of trust.
This is the lightest mac we have ever made.
Far more than on any ios device before. In fact, that's even more pixels than a 15-inch macbook with retina display.