To be silent is to be complicit.
We do everything from community management to specific marketing promotions.
In many cases, companies use the crisis moments to pivot to do better. We like to be part of that.
I love what I do. I really do. I don't find myself administering. I just like to work on clients.
The Dabo people are consumer marketing geniuses. This is exactly why we acquired them.
Be smart about selecting your micro niches for communicating in the blogosphere.
PR is premised on truth, trust, and transparency.
Social media has had a corrosive effect on government and trust, and I think it is a real cause for concern.
I love playing tennis. I am an exercise freak.
It's urgent that companies tell their own stories on digital platforms.
The media has to go local and go social.
The number one way to get trust back is to pay your employees well and get them to speak well about the company.
Have very frequent talks with employees because they are your best allies.
There is a fear of innovation because people are afraid of job loss.
The trust of the mass population can no longer be taken for granted.
Gender parity in management is a necessity.
The question for every Olympics is whether the giant investment will pay off in the future.
Even with flexible time off to vote, it's still difficult for our people to juggle work, polls, childcare, and other responsibilities.
Trump has moved campaigns into a post-advertising era with a total reversal of spend from paid to earned media.
The best creative no longer has to originate in Chicago or London; it will be coming from Stockholm, Tokyo, and Seoul as well.
Edelman maintains a very conservative balance sheet. We do small acquisitions. This helps me sleep well at night.
Companies should take advantage of social media's power to connect, but honor the continued role of media in shaping opinion.
My daughters will succeed me as owners of the firm.
Great women, in partnership with great men, will continue to take us forward.
In a world of dispersed authority, the battle for the truth will be won or lost with the employees.
The tech industry should make bold commitments to address pressing societal issues.
We believe in a best-in-class vertical strategy, with PR at the center as its operating ethos of earned at the core, social by design.
We aim to be the primary creative partner, digital channel implementer, and relationship builder with influencers.
Money is flowing out of traditional advertising into experiential, social, and sports.
We need the media as the foundation of functioning institutions.
