Augmented reality will take some time to get right, but I do think that it's profound.
Augmented reality, and even just the iPad-touch-screen technology, it was, you know, it still is extremely underused by entertainment.
I believe that augmented reality will be the biggest technological revolution that happens in our lifetimes.
Virtual reality and augmented reality will change the way we shop.
We brought augmented reality to the marketplace with Nintendo 3DS. We made it fun; we made it social.
