Every utterance is an event, and no two events are precisely alike. The extreme view, therefore, is that no word ever means the same thing twice.
Poetry is the utterance of deep and heartfelt truth. The true poet is very near the oracle.
The art of utterance persuades initially by its music and its rhythm, before semiotic or personal characteristics come into play.
You must be in fashion is the utterance of weak headed mortals.
